Overview
Clear is a personal nutrition program based on science and cutting-edge self-monitoring technology. Paired with a Continuous Glucose Monitor (CGM), it serves as an essential self-help tool for individuals managing pre-diabetes or Type 2 diabetes.
Having recently launched in The Netherlands in 2020, Clear was in the process of achieving Product/Market Fit. This case study focuses on the first iteration of that effort, where we leveraged user research to deeply understand customer pain points and, in response, initiated a redesign of the mobile app to improve both functionality and user experience. See more on App Store.
By November 2022, Clear.bio already raised €1M, and in 2025 earns CE mark to enable EU expansion. See more about Clear here and here.
My contribution
Visual Design
Wireframing
Prototyping
The team
1x Product Manager
1x User Researcher
3x Software Engineers
Year
2021 - 2022
Short preview
Our research combined qualitative and quantitative approaches, utilising surveys and interviews alongside existing user feedback collected through the app, as well as reviews from the App Store and Google Play.
We conducted interviews and surveys with 20 users who had purchased the program. The primary focus of the research was to gain a deeper understanding of how our target audience perceived the product, the reasons they might discontinue use, and their expectations of the program.